See How VFX Artists Turned Real-World Objects Into Soap Bubbles For Chemical Industry Campaign

Tailormade collaborated with the talented creative team at Chelsey Films and Reynald Gresset to craft a visually captivating short that showcases the power and beauty of chemistry in daily life for FCIO, The Association of the Austrian Chemical Industry.

In the Chemistry is Everything campaign, the Tailormade team was responsible for bringing the creative vision to life with VFX. The concept focused on transforming real-world objects into soap bubbles to represent the power of chemistry, all while keeping a natural and artistic feel. This involved diving into fluid simulations, advanced shading techniques, and seamlessly integrating the effects with live-action footage.

Take a closer look at the bubble shots below:

Tailormade has shared a quick breakdown of the object-to-bubble transformation effect, featuring realistic bubble formation powered by procedural animations, custom thin-film shaders for dynamic reflections and color changes, and precise tracking and compositing to blend with live-action footage:

Visit Tailormade's site for more CG work and join our 80 Level Talent platform and our new Discord server, follow us on Instagram, Twitter, LinkedIn, Telegram, TikTok, and Threads, where we share breakdowns, the latest news, awesome artworks, and more.