SEGA promises to scrap its NFT and pay-to-earn plans following backlash from gamers.
Back in April 2021, SEGA had announced its decision to get into NFTs and blockchain technologies by partnering with double jump.tokyo, a Japanese company dedicated to the development, operation, and sales of games and digital assets using blockchain technology, to start selling NFT digital contents. But, as it sometimes happens with such announcements, it was followed by a sizable amount of negative comments, asking SEGA to reconsider. And reconsider they did.
During SEGA SAMMY Management Meeting 2021, the company's leadership had addressed the issue of NFTs and P2E models, saying that even though they would like to experiment with blockchain technologies, they would like to "carefully assess ... what will be accepted and what will not be by the users." SEGA's CEO Haruki Satomi assured that " if it is perceived as simple money-making, I would like to make a decision not to proceed."
"In terms of NFT, we would like to try out various experiments and we have already started many different studies and considerations but nothing is decided at this point regarding P2E. There have been many announcements about this already including overseas but there are users who show negative reactions at this point," reads the full statement. "We need to carefully assess many things such as how we can mitigate the negative elements, how much we can introduce this within the Japanese regulation, what will be accepted and what will not be by the users. Then, we will consider this further if this leads to our mission “Constantly Creating, Forever Captivating”, but if it is perceived as simple money-making, I would like to make a decision not to proceed."