LogInThe indemnification requests will be fulfilled on demand via human review.
Shutterstock has issued an official statement, announcing its plans to provide full indemnification to Enterprise customers for the license and use of generative AI images on its platform. This measure aims to safeguard these customers against any potential claims arising from their usage of such images.
The company has stated that it will fulfill indemnification requests promptly by conducting a thorough human review of the images. This review process is designed to guarantee that the utilization of AI-generated content by a customer poses no additional risks to the customer or their clients.
"We're at an inflection point in the use of generative AI technology as business professionals are seeking more assurance around their rights to legally use AI-generated content, and creators of original content want to ensure their work is fairly licensed for use," commented General Counsel at Shutterstock John Lapham. "We have always sought to manage risk for our customers and are uniquely positioned to bring a commercially viable image generator to market and indemnify its outputs because of our relationship with artists and intimate understanding of the complexities of licensing."
"This is a critical advancement, not just for our platform, but for the industry as creatives and business professionals alike can use the AI content generated on our platform for any purpose, whether it's commercial or personal, without worrying about copyright infringement or ethical issues," stated Jeff Cunning, Vice President of Product at Shutterstock. "We're excited to play a leading role in shaping how generative capabilities can be leveraged ethically, safely, and in more creative ways than ever. We feel it's a crucial step towards protecting our customers and our artists."
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