LogInThe game commerce company is replacing Grilla.
Xsolla, Stevenage Football Club
The video game commerce company Xsolla will be Stevenage Football Club's gaming partner and shirt sponsor for the 2024/25 and 2025/26 seasons, replacing Grilla. Its logo will be used on social media and around the pitch at the Lamex Stadium.
"This collaboration gives us a unique opportunity to connect with the global football community and showcase our innovative solutions for video games," said Berkley Egenes, chief marketing officer and chief growth officer at Xsolla (via The Comet). "As gaming continues to intersect with various entertainment categories, we see this partnership as a way to enhance the experience for gamers and football fans."
Xsolla, Stevenage Football Club
Stevenage FC's director Stuart Dinsey added that it is "a hugely exciting time for the club ... with so many mouth-watering games on the way and the biggest TV and media exposure ever for EFL League One."
"They are an innovative company from a sector we know well. We can’t wait to press play and get started."
This means the energy drinks company Grilla had to end its collaboration with Stevenage FC early as it signed a two-year deal in summer 2023. The Grilla spokesperson wished the club all the best and said the decision to end the agreement after one year was mutual.
"With our original agreement completed whilst the club were in League Two there is no doubt that their rapid rise to a Championship promotion chasing club meant that new commercial opportunities were available."
Xsolla, Stevenage Football Club
You can already pre-order the new replica shirts here.
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