Unity and Snap Inc. Announced Partnership

The partnership aims to increase the reach to mobile gaming audience and the discoverability of the games on both platforms. 

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Unity and Snap Inc., creators of Snapchat, will work together to extend the reach to mobile gaming audience and the discoverability of the games. Unity Ads will be added to Snapchat’s SAN, and Snap technology will be available for game developers using Unity as a Snap Kit. 

“Snapchat is all about staying connected with your closest friends, but friendships aren’t just about conversations. They are often also based on shared experiences, which today includes gaming. As gaming has increasingly become a visible part of the Snapchatter journey, it's also an area that we aim to make easier for retailers and brands to reach Unity’s action-orientated gaming community through their Snapchat campaigns.”

Ben Schwerin, VP of Partnership, Snap Inc

Within this partnership, Unity Ads that help reach engaged the audience on iOS and Android are available in the Snap Audience Network. 

  • Snapchat’s SAN advertiser campaigns will have video inventory from Unity’s extensive network of mobile gaming titles that will help extend the reached audience. 
  • Snap Kit on Unity Asset Store with Snap Login Kit for a Snapchat account and Creative Kit for content customization to share with friends. These shares will come with referral links that will bring users back to the game. Such links will support the discoverability of the game even more. 
  • Bitmoji for Game’s Unity SDK will be out in 2021. Bitmoji integration will allow developers to personalize the gameplay. 

The technology and Ads integration is available in the U.S.A. and Canada, the availability in other countries is coming soon. Get Snap Kit on the Unity Asset Store. Don't forget to join our new Telegram channel, our Discord, follow us on Instagram and Twitter, where we are sharing breakdowns, latest news, awesome artworks, and more. 

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