The new initiative will help game developers who create with Unity to grow and scale their games.
Unity announced the launch of its Game Growth Program. The project, meant for mobile free-to-play games, will provide access to technology, resources, and funding for user acquisition to effectively scale games. Developers will be able to maintain full creative control and ownership of their intellectual property (IP) in the process, and get full ownership of the game and what it has gained. Developers can now submit their games for program consideration. Unity will help players set up a robust player engagement strategy, including user acquisition campaigns, optimized monetization via ads and in-app purchases, and player analytics.
"Great games often go unnoticed, especially within the Indie segment," said Julie Shumaker, Vice President of Revenue, Operate Solutions, Unity. "We believe creators shouldn’t choose between their entertainment vision and the tactical execution required to build audiences and make money. Ultimately, the Game Growth Program supports developers in the journey to yield the highest success for their game all while retaining ownership of their company and IP. Our measurement for success is that these participating developers will eventually outgrow the program because they’ve built a sustainable business that can stand on its own as a result."
The Game Growth Program will be led by a dedicated team of Unity experts who will teach developers user acquisition, player engagement, and monetization strategies.
"Our Operate Solutions are known for helping customers solve critical growth and scaling challenges, independent of what engine was used to create the game," said Felix Thé, Vice President of Product Management, Unity. "The Game Growth Program is incentivizing Unity creators of all sizes, no matter how small, with fundamental support so that the ultimate resource - creativity - is left unbridled and focused on making the best possible experience."
You can learn more about the program here.