Unity released its gaming report revealing the industry's new trends after a full year of the pandemic.
Unity released the 2020 Gaming benchmark report with insights into new changes the gaming industry experienced during a full year of the pandemic.
Some details of the report:
- More content. Large new content updates for live multiplayer games brought peak concurrent user spikes of over 11%.
- Making games cross-platform is the key. A cross-platform solution for games gives players the ability to play together even if their systems differ.
- Preferred gaming days have shifted from weekends to weekdays. The preference to play games on a weekday increased by 52% in 2020.
Mobile games took the leading position in terms of driving more revenue for game developers. Overall mobile game ad revenues in 2020 increased by more than 8%, first-day IAP purchases grew by over 50% compared to 2019.
It’s still too early to tell if changed habits will become the new norm once the pandemic is over, but given our understanding of past player behavior changes, it would be surprising to see many players revert. In a year where online entertainment content - more than ever - became the cornerstone of social connections for so many when seeking a semblance of normalcy, Unity Operate Solutions was there to provide reliable, scalable solutions that helped keep the experiences connected and players engaged.
Ingrid Lestiyo, Senior VP and General Manager, Operate Solutions, Unity