Xsolla Expands Its Fintech Ecosystem

Xsolla, a global video game commerce company that helps developers launch, grow, and monetize their games, has announced the expansion of its fintech ecosystem with a new suite of Xsolla-owned payment methods. The rollout comes ahead of the peak holiday season, a critical period for game developers and publishers when transaction volume and player engagement reach their highest levels.

The new solutions are designed to enhance transaction reliability, strengthen player loyalty, and ensure secure, frictionless checkout experiences across global markets. As the industry prepares for its busiest time of year, Xsolla continues to invest in innovations that unify commerce, rewards, and security within its growing fintech portfolio.

The company's owned payment offerings now include Xsolla Gold Gift Cards, available in both physical and digital formats, as well as the Xsolla Pay Loyalty Program, which aims to reward player engagement and drive long-term retention. In addition, Xsolla is enhancing transaction security through the implementation of Network Tokens, a technology developed in collaboration with Visa and Mastercard that improves authorization rates and protects sensitive payment data.

The Xsolla Gold Gift Card is expanding into 10,000 retail stores across the United States, offering players new ways to purchase and gift games or in-game content. The card now supports spending in multiple currencies, allowing players worldwide to use it seamlessly across regions. For developers, this expansion eliminates the need to create individual branded gift cards, thereby simplifying global distribution and increasing accessibility for consumers.

The Xsolla Pay Loyalty Program, integrated into the company's accelerated checkout service, rewards players with points for every purchase. The initiative encourages continued engagement beyond the holiday season, turning one-time buyers into returning customers and helping developers sustain long-term growth.

Meanwhile, Network Tokens replace traditional card numbers with secure, automatically updated tokens, reducing fraud by up to 30% and increasing payment approval rates by 3-7%. This ensures that recurring payments remain uninterrupted, even when cards expire or are reissued, thereby maintaining trust and reliability during high-volume spending periods.

"These innovations reflect our commitment to building a trusted payments foundation for the global games ecosystem," said Chris Hewish, President at Xsolla. "By owning and expanding our fintech infrastructure, we're enabling developers to deliver seamless, rewarding experiences that turn everyday transactions into lasting player connections."

By developing its own payment methods, Xsolla continues to advance its vision of simplifying global game commerce – providing developers and partners with the tools needed to connect with more players, generate sustainable revenue, and create meaningful, secure gaming experiences worldwide.

For more information, visit the company's website.