YouTube Premium & Peacock Announce Major Streaming Partnership

YouTube Premium subscribers will soon get access to Peacock's library of live sports, movies, and shows as part of a new global partnership between YouTube and NBCUniversal.

YouTube, NBCUniversal

YouTube and NBCUniversal have announced a new partnership bringing Peacock content directly into YouTube Premium subscriptions. As part of the new program, YouTube Premium subscribers will gain access to ad-supported Peacock content alongside their existing benefits, including ad-free YouTube viewing, background play, offline downloads, and YouTube Music.

"Now, we're pairing that ultimate viewing experience with Peacock's expansive lineup of live sports, blockbuster Universal movies, and hit original series," Mary Ellen Coe, Chief Business Officer at YouTube, explains.

Peacock's catalog includes live sports coverage such as the NFL and NBA, along with a sketch comedy variety show, Saturday Night Live, long-running series like Law & Order: SVU, and more. The partnership also expands the international reach of Universal+ and Hayu, NBCUniversal's international streaming services, through YouTube Premium in select markets. Apart from this, YouTube and NBCUniversal introduce international bundle options for subscribers outside the US, along with a feature for subscribers to upgrade their Peacock membership and choose the best plan for them.

"Our goal is to provide subscribers with more choice and a variety of ways to enjoy and discover their favorite content through their membership, all in one place," says Mary Ellen Coe.

"This partnership brings NBCUniversal's world-class content and iconic franchises to YouTube’s unmatched scale and global platforms," says Mike Cavanagh, Co-CEO of Comcast Corporation. "We're excited to deepen our relationship with YouTube through a collaboration that reflects our strategy of partnering with industry leaders to drive sustained growth for NBCUniversal."

Also, as part of the collaboration, a selection of live sporting events from NBCUniversal will stream on NBC Sports' YouTube channel. The agreement additionally extends NBCUniversal's multi-year distribution partnership with YouTube TV.

Peacock Premium will be included in a bundle with YouTube Premium starting in early 2027. The subscription plan, currently priced at $10.99 per month, will be offered as a standalone offer through YouTube Primetime Channels starting later this summer. Peacock Premium Plus has already been available through the same channel since late June.

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