This role leads the Nintendo Stores creative planning, production and execution of immersive, in-store activations and consumer touchpoints in support of store and product campaigns.
DESCRIPTION OF DUTIES:
- Oversees and directs execution of experiential marketing programs that drive consumer purchase intent, earned conversation and media coverage, industry support and increased engagement for Nintendo brands.
- Actively collaborates in the strategic planning process with upfront and ongoing development of proposals for experiential marketing programs.
- Works closely and cross-functionally with internal teams to align overall marketing priorities, key brand messaging, and targeted audiences to fully integrate marketing activities, synchronize consumer messaging, amplify exposure, and drive retail conversion.
- Leads the briefing and creative development process by evaluating and providing ongoing direction on strategic opportunities, tactics, and execution plans that best promote key Nintendo hardware, software and stores.
- Presents final experiential opportunities and proposals to senior management for approvals based on strategic approach, projected results, and ROI.
- Leads the development of creative materials and tactics that deliver proper and impactful use of IP and brand messages.
- Manages and oversees onsite event execution, and production, to gain insights and learnings for current or future programs.
- Develops programs to build awareness and expand consumer engagement at Nintendo stores
- Develops strategies and leads planning for store activations of product launches, IP moments, and holiday.
- Oversees and coordinates all store marketing materials including signage, AV content, store website, etc..
- Identifies opportunities and develops plans for initiatives to support key store and brand initiatives.
- Collaborates with teams for planning of store marketing opportunities including social, advertising and partnership opportunities.
- Identifies and supports local market opportunities.
SUMMARY OF REQUIREMENTS:
- Six or more years of experience in consumer marketing, experiential event marketing, or related experience in strategic planning and execution of consumer marketing campaigns. Retail experiential preferred.
- Proven record of developing and executing successful, consumer events with significant market and consumer impact while staying on-time and on-budget.
- Strong understanding of promotional and experiential strategies and tactics to ensure feasibility of core ideas and to troubleshoot during execution.
- Bachelor’s degree or equivalent combination of education and experience.
