The recent survey issued by Activision Blizzard gauged players' interest in "play-to-earn gaming" including cryptocurrency, NFTs, and real currency, while Blizzard's president said that the company would not launch NFTs.
Activision Blizzard has issued a survey to gauge users' interest in the company's multiple IPs and other products. The survey was conducted on the British website YouGov, which is responsible for research and analysis of various markets. Among the questions suggested to the players, there was a section aimed at learning how interested the audience would be in various innovations in the gaming industry.
According to a Twitter user who posted a screenshot of a survey, the company wanted to know how people feel about ultra or photorealistic graphics, cross-play, cloud services, and games in VR and AR. Along with those conventional features, Blizzard also sought players' opinions on some more controversial topics including play-to-earn gaming (earning cryptocurrency, NFTs, or real currency) as well as NFTs themselves.
Although a number of companies have been cautious with the implementation of NFTs so far, some are starting to integrate nonfungible tokens or blockchain into their products while being criticized by fans for that. Ubisoft was one of the first to try to do this with NFT skins for Ghost Recon Breakpoint, however, in early April the company decided to no longer issue them. Other companies that started to sell digital items in the form of NFTs include Konami and Atari which also faced a wave of criticism.
While many suggested that the survey might mean that the company is considering adding NFTs and play-to-earn mechanics into its games, Blizzard president Mike Ybarra was quick to reply that the company currently does not have these plans. "No one is doing NFTs," he commented on Twitter.
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