The game's physical sales in the UK are 61% down.
As Activision props up Call of Duty: Black Ops 7 by thanking fans for their "great response," the game's actual metrics continue to tell the complete opposite story, with its review scores, player numbers, and sales all sinking a mere week after launch.
Activision
Recently, the game's Steam rating slipped to Mostly Negative, with only 39% of English-language reviewers giving BO7 a thumbs-up. Across all languages, the latest CoD entry is still barely clinging onto a Mixed rating, but with its positivity standing at 40%, it's likely to drop into the Negative territory within days, if not hours.
As for Black Ops 7's Metacritic results, while the score given to it by actual gamers has stayed the same at 1.7/10 – making it the worst-rated Call of Duty installment of all time – its gaming journalists score has actually dropped from 83 to 70 and is no longer in the "green zone," as fewer outlets continue giving BO7 the benefit of the doubt and instead judge it in a way that better reflects the sentiment of regular players.
Black Ops 7's player numbers appear to have dropped even further as well, as shown by its performance on Steam, where Call of Duty is barely hitting 70K players at daily peaks. And since the Call of Duty page on SteamDB combines players from BO6, Modern Warfare III, and Warzone 2.0 in the same graph, Black Ops 7's actual player count is almost certainly much lower than 70 thousand.
What's even more concerning for Activision is that the game's sales appear to have gone down – and by a significant margin. According to GfK data shared by The Game Business' Christopher Dring, Call of Duty: Black Ops 7 has seen a 61% drop in physical sales in the UK compared to Black Ops 6, and has, unsurprisingly, lost out in sales to what was supposed to be its main 2025 competitor, Battlefield 6.
Of course, the data only reflects the game's performance in one country and may not be entirely accurate, as it wasn't released by Activision itself, but considering BO7's other metrics, it's highly likely that the trend observed in the UK also applies to other regions and affects not just physical, but digital sales as well.
You can learn more about the reasons why Black Ops 7 has become so detested by the gaming community by checking out our earlier report. TL;DR – the issues include the game's dismal campaign, AI-generated assets, poor optimization, predatory monetization, lackluster multiplayer, uninspired gunplay, and clunky controls.
Don't forget to check out 80 Level's new digital art courses, subscribe to our Newsletter, and join our 80 Level Talent platform, follow us on Twitter, LinkedIn, Telegram, and Instagram, where we share breakdowns, the latest news, awesome artworks, and more.