The Gears of War franchise is usually associated with Xbox as it is owned and published by Xbox Game Studios, however, the initial creator of the series was Epic Games which developed the original trilogy. In 2014, Microsoft purchased the rights to the Gears of War IP from Epic Games, including rights to all existing at the time games as well as subsequent games that were later developed by the Xbox-owned studio The Coalition.
Cliff Bleszinski, who worked at Epic and served as the lead game designer for the first three Gears of War installments, recently shared his thoughts on why Epic Games decided to sell the rights to the series to Microsoft.
Speaking to IGN, Bleszinski, who left Epic in 2012, two years before the sale, said that probably following his departure along with the departure of Gears of War 2 gameplay designer Lee Perry and the series' producer Rod Ferguson, Epic Games just "didn't really know what to do with the franchise." He also added that the sale contributed to the future growth of the company and its projects.