Companies That Use AI to Save Money Are Looking for Humans to Fix Its Mistakes

Almost every industry is experiencing a crisis due to big bosses replacing employees with AI, thinking it would save them tons of money. Guess what, the plan backfired, and now, they have to hire human forces to fix the mistakes their beloved AI makes.

According to BBC, this rush into the AI trend made some specialists richer. For example, Sarah Skidd, a product marketing manager, was asked to urgently rework a website copy that had been made by generative AI: "It was the kind of copy that you typically see in AI copy – just very basic; it wasn't interesting." She had to spend 20 hours rewriting the whole thing. So she is not worried about being replaced by AI any time soon.

"Maybe I'm being naive, but I think if you are very good, you won't have trouble."

Some other specialists say that 90% of their work now consists of such tasks: correcting AI's missteps.

Sophie Warner, co-owner of the digital marketing agency Create Designs, has a similar experience. In over half a year, she's been receiving more requests to clean up after AI.

One client, she says, instead of manually updating their event page, which would have taken 15 minutes, asked ChatGPT for easier instructions. This "cost them about £360 and their business was down for three days".

"While AI can be a helpful tool, it simply cannot replace the value of human expertise and context in our industry," she believes.

So maybe companies shouldn't have been so hasty in getting rid of their human employees (I'm looking at you, DuoLingo and Xbox). AI certainly has its uses, but we are still far away from letting it handle everything.

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