Embracer Group Announces a New Round of Acquisitions

The Swedish holding has purchased Middle-earth Enterprises along with The Lord of the Rings and The Hobbit IP as well as a number of other companies and game studios.

The Swedish holding Embracer Group is one of the largest European gaming companies owning over 70 internal studios in more than 45 countries in Europe and the Americas. The holding includes such game developers and publishers as Gearbox Software, 3D Realms, Saber Interactive, Aspyr Media, and THQ Nordic.

Not long ago, the company revealed it entered into an agreement to acquire Crystal Dynamics, Eidos-Montréal, and Square Enix Montréal from Square Enix. And now, it announced a new round of acquisitions.

The list of acquisitions announced by Embracer includes collectibles company Limited Run Games, karaoke technology company Singtrix, peripheral manufacturer Gioteck, and several game companies including Swedish tech-driven game studio Tuxedo Labs, American developer and publisher Tripwire Interactive, Japanese developer Tatsujin, and Swedish retro game studio Bitwave Games.

Embracer has also entered into an agreement to fully purchase Middle-earth Enterprises which owns an IP catalog of motion pictures, video games, and merchandise for The Lord of the Rings trilogy and The Hobbit by J.R.R. Tolkien and manages its licensing rights.

As a part of this agreement, Embracer will also get rights to The Lord of the Rings and The Hobbit creative IP. The price of the purchase was not disclosed.

Middle-earth Enterprises, Limited Run Games, Bitwave Games, Gioteck, Singtrix, and Tatsujin have all been acquired under Embracer's new operating group, Embracer Freemode. The new group, led by CEO Lee Guinchard, will focus on "operating activities in the retro, classic, and heritage gaming category," as well as will invest in "iconic gaming & entertainment properties."

The two other studios purchased by Embracer will become a part of Embracer's subsidiary Saber Interactive. These include Tuxedo Labs, the Malmö-based studio best known for creating the hit voxel-based destruction PC game Teardown, and Tripwire Interactive, the developer and publisher known for the Killing Floor and Rising Storm series and the recent action RPG Maneater, the studio also has the publishing division, Tripwire Presents.

Embracer Group also made one more acquisition which is not currently being named due to "commercial reasons."

You can learn more about Embracer's recent acquisitions here. Also, don't forget to join our Reddit page and our Telegram channel, follow us on Instagram and Twitter, where we are sharing breakdowns, the latest news, awesome artworks, and more. 

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