Employees Are Reportedly Fed Up with EA Forcing AI on Them

Earlier this year, Electronic Arts laid off about 400 workers and further committed to the AI hype. Well, it seems the employees aren't as happy about it as the bigwigs are.

A report by Business Insider reveals that the leadership has been urging the workers to use AI for nearly everything for the past year, including coding, concept art, and "scripting conversations with direct reports about sensitive topics such as pay and promotions."

Employees are asked to complete multiple AI training courses, use AI tools daily, and consider generative AI as a "thought partner," as internal documents show. 

As you might expect, the people are not ecstatic about it. Some say the AI tools, including EA's chatbot ReefGPT, produce flawed code and hallucinations, which adds more work, not reduces it, like the bosses intended.

Others claim that artists are expected to train AI programs on their own work, and they are afraid the technology will eventually reduce demand for their talent.

EA's former senior QA employee says that AI was able to review and summarize feedback from playtesters, basically doing his job, and he suspects this was why he was among the workers who were laid off at Respawn.

The remaining EA staff can only react to the situation with the "What do we want?" meme, spotted in one of the Slack channels.

Perhaps soon, Elon Musk's dream of a "great AI-generated game" will come true. However, for now, the experiments of Matt Shumer, the CEO of AI tools HyperWrite and OthersideAI, who showed some machine-made game concepts, make people laugh, not anticipate such innovations.

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