Game LiveOps Platform Balancy Raises $700k

Gaming software company Balancy has successfully raised $700,000 in a funding round with several key industry figures joining the investment, including Seth Sivak, former Vice President of Development at World of Warcraft.

The funds will be directed towards the expansion of Balancy's software as a service (SaaS) platform and enhancing its support for small to mid-size studios in running and monetizing live service games.

Founded in 2021, Balancy boasts a combined industry experience of 30 years among its founders. It aims to assist game developers in implementing and analyzing Live Operations, thereby enhancing a game's Lifetime Value (LTV). 

The platform provides LiveOps managers and Game Designers with user-friendly, remote-access tools for managing Game Events, Personalized Offers, A/B Testing, and Segmentation. Balancy minimizes the workload for engineers by offering numerous automated tools. You can take a look at their LiveOps demo here:

Since its establishment, Balancy has collaborated with over 100 games, providing players with engaging game events and offers.

The funding round is projected to close shortly as the company is currently seeking a lead investor. With its commitment to aiding smaller gaming studios, the funding is set to significantly bolster Balancy's efforts in this area.

And if you'd like to learn more about the company itself, how it operates, and what services it provides, we recommend checking out our interview with its CEO Pavel Ignatov, who spoke about Balancy's story, solutions, and more.

You can visit their official website to check what they offer and case studies. And don't forget to join our 80 Level Talent platform and our Telegram channel and follow us on Instagram, Twitter, and LinkedIn, where we share breakdowns, the latest news, awesome artworks, and more.