gamescom latam 2026 Expands Its B2B Program with 90 Hours of Industry Content and New Dedicated Stages
gamescom latam is back in 2026 with its most ambitious B2B program yet, running across all five days of the event at Distrito Anhembi in São Paulo, Brazil.
The business program will deliver 90 hours of content designed exclusively for industry professionals, cementing gamescom latam's place as Latin America's most important meeting point for the global games business.
For 2026, the event is launching two dedicated B2B stages — gamescom latam connect 1 and connect 2 — which will host keynotes, panels, and roundtables throughout the full five-day schedule. Topics will cover game development, publishing, investment, and strategic growth across Brazil and Latin America.
The confirmed speaker and company lineup is already impressive, featuring representatives from Atari, Blizzard Entertainment, Riot Games, Sony Interactive Entertainment, Xbox Game Studios, Krafton, Gearbox Software, Crystal Dynamics, Raw Fury, and Kepler Interactive, among others. The event has a proven track record of bringing major players together — the previous edition saw roughly 1,000 participating companies and generated an estimated US$150 million in projected deals.
"In both 2024 and 2025, around 1,000 companies participated in gamescom latam. Building on these milestones and with even more companies expected to join, we have also expanded the content program specifically tailored to this audience," said Eliana Russi, Head of B2B Content at gamescom latam.
Beyond studios and publishers, the program also brings in investors, distributors, and industry associations to round out the business ecosystem.
Business passes are now available on the official website, and the Early Bird pricing phase runs until March 9. The current rates are:
- Online Business Ticket: US$160
- In-Person Business Ticket: US$320 (includes Preview Day access on April 29)
- In-Person VIP Business Ticket: US$400 (also grants entry to the Welcome Mixer with industry executives)
You can learn more and purchase tickets on the official gamescom latam website.
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