Google Is Still Working on Live-Service Gaming After Stadia Shut Down
The company says it's better at helping other people build cloud services than doing so itself.
Google shut down its cloud gaming service Stadia in January but it keeps working in the industry by being "a go-to tech partner for publishers of live-service video games".
According to Axios, the company "is pitching its Cloud program as proof it remains invested in gaming." It is selling a bundle of services to game publishers, including a game-centric server platform, cloud storage data management, and searchable player and game analytics.
“It was at that moment when we basically had to make decisions about Stadia that we realized that, at Google Cloud, we are at our best when we’re helping other people build this stuff, not necessarily building it ourselves,” said Google Cloud’s director of Game Industry solutions Jack Buser.
It seems Google's services are quite successful as big companies like Ubisoft, Niantic, and Unity are its active clients.
“Google is absolutely committed to games that are such a big part of our messaging,” Buser added. “When we made the decision with Stadia, we were just like, Look, we are committed to games as an industry.”
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