NVIDIA's AI Christmas Postcard Leaves No One Impressed
"This video is why computers cost 1 million dollars now."
With both Coca-Cola's and McDonald's' attempts to shoehorn generative AI into anything Christmas-related backfiring spectacularly – with the latter essentially erased from existence and the former buried under a flood of dislikes – it would be only natural to assume the lesson had been learned, and that no company would dare attempt something like this again, at least in 2025.
But it's the Christmas season, and tradition demands things come in threes. The Grinch's heart grew three times the size by the end of the book, Ebenezer Scrooge faced three Ghosts of Christmas, and, inevitably, a third company was always fated to earn its own fair share of backlash for trying to mash the holidays together with artificial intelligence.
If you've read this article's title, you've already guessed that the company in question is NVIDIA itself – a firm that has arguably benefited from the AI boom more than any other, currently sitting at the top of the world with the largest market cap, surpassing runner-up Apple by more than half a trillion dollars.
With a small poem, likely generated by AI, and a short video, almost certainly generated by AI (people vanishing in the background, a noticeably janky 360-degree flyover), the company wished "happy holidays" to builders, developers, and – somewhat amusingly – gamers, seemingly overlooking the fact that since at least 2019, NVIDIA has not been gamer-first and has positioned itself not as a GPU manufacturer, but as a "datacenter computing company" first and foremost.
Naturally, the reaction to the postcard was predictable if you'd followed the aforementioned Coke and Maccas debacles, with the Twitter post getting ratioed to oblivion and the comment section booing NVIDIA both for using AI and especially for doing so amid skyrocketing hardware prices, impacting RAM most of all, but GPUs as well due to memory module shortages, with prices for graphics units expected to rise by 10-20% in Q1 2026.
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