LogInThe three-minute showcase will allegedly cost about $486,000.
Gamescom
The price for showing the game's ad at Opening Night Live at Gamescom will be higher in 2025, amounting to €465,000, or about $486,600.
According to a recent report, the prices for showcasing a game at the event will increase compared to the previous year. A 30-second ad will cost about $146,500, and a one-minute video will be priced at approximately $214,615. Showing a three-minute ad will cost almost $500,000.
Reported prices for Opening Night Live at Gamescom 2025 (as of the time of writing):
- 30 seconds – €140,000, or $146,566.93;
- 60 seconds – €205,000, or $214,615.86;
- 90 seconds – €270,000, or $282,664.80;
- 120 seconds – €335,000, or $350,713.73;
- 150 seconds – €400,000, or $418,762.66;
- 180 seconds – €465,000, or $486,811.59.
The alleged costs increased by over 17%. In 2024, a 30-second spot cost approximately $125,000, the price for a 90-second showcase amounted to $234,000, and a 60-second spot cost $179,600, and a two-minute trailer showcase was priced at up to $288,000, while this year, the price exceeds $350,000. However, Geoff Keighley and other organizers didn't confirm the information on the new prices.
Gamescom 2025 will take place from August 20 to 24, and Opening Night Live is planned to be held on August 19, 2025.
Another Geoff Keighley's event, The Game Awards, will take place on December 12. This year, the competition broadens the definition of a "game," allowing DLCs and remakes to participate in the nomination Game of the Year. Shadow of the Erdtree, a DLC for 2022 GOTY Elden Ring, was nominated for the award, which caused backlash as the title is not a standalone game, despite the new rules allowing for such nominations.
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