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The $8.5 billion revenue that Grand Theft Auto V has generated makes it sound like a banknote printing factory for Rockstar Games and its parent company, Take-Two Interactive, a giant that also owns top franchises like Red Dead, Mafia, Borderlands, Civilization, and more. Obviously, with that amount of wealth in their pocket and those that will surely arrive in the future, the company isn’t going to just roll in it.
During the company's Q2 earnings call held last week, CEO Strauss Zelnick shared his thoughts on trying new things while maintaining the growth of the company's current IPs. "We know that if we put out a sequel, it's a lower-risk proposition than new intellectual property," he said, admitting that most of the company’s "franchise sequels tend to do better than the prior release—and we're really proud of that because that's not standard for the industry."
However, a physics fact makes Zelnick feel the necessity of trying out new things. "The truth is there is this thing called decay and entropy. It's a feature of physics and human life and everything that exists on earth," he shared.
"And so ultimately, everything does decay, including hit titles. So if we're not trying new things and making new intellectual property, we're — to say that we're resting on our laurels really understates it. We're really running the risk of burning the furniture to heat the house. And that doesn't end well."
In other news from Take-Two’s latest earnings call, the CEO said that PC support is "not complicated" and he never "count Nintendo out" because "successful platforms benefit the business"; the potential release window for Borderlands 4 was also unveiled.
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