When Benjamin Charbit was asked, what the reason behind the project creation was, he said it's all about nostalgia when games were actual social networks: "For all those people who were playing Everquest, Ultima Online—these were real social networks where you had very sophisticated relationships. It's funny because everybody is like, 'oh, look at the power of social networks and social media,' and we're like, what are you talking about? I experienced that when I was playing Mankind when I was 16, then on IRC when I was playing Counter-Strike and again in 2004 when I was playing World of Warcraft."