The Top 1% of Mobile Game Publishers Generated $27bn in H1 2022

A new report from Sensor Tower reveals that the top 1% of global mobile game publishers generated revenue of $27 billion in the first half of 2022.

The report reads that 460 game publishers, which comprise this top 1%, made up 93% of global mobile game revenue. Meanwhile, the remaining 7% (46,000 publishers) generated $2 billion.

In terms of downloads, the top 1% of mobile game publishers saw 22 billion downloads (79%), and the rest 99% generated 6 billion downloads (21%).

The analytics firm also stated that among both game and non-game mobile publishers, the top 1% (1,800 publishers) collectively held a 91% market share of the total revenue in H1 2022 – they generated nearly $42 billion, whereas the remaining 183,000 publishers' earnings amounted to $4 billion.

As for downloads, the top 1% of publishers made 57 billion downloads (79%), while the rest of them generated 15 billion (21%).

Among the app publishers, both game and non-game, Tencent was the top-grossing company. The Chinese giant generated about $3.3 billion in H1 2022 which was 153% more than the second highest-performing publisher, TikTok owner ByteDance, whose earnings totaled $1.3 billion.

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