LogIn"As a result, many new games are struggling to stand out and achieve the sales they may once have had."
As Ubisoft's profits continue to drop quarter after quarter and its stock remains on hold, leaving the gaming community on edge over a possible acquisition, the studio's UK branch has offered a questionable explanation for its declining revenue, attributing the drop to gamers playing fewer games.
In its latest Annual Report, Ubisoft Limited – the UK-based arm of Ubisoft responsible for distributing video game software in the UK and other markets – wrote that many new games are struggling in the market and underperforming financially because "consumers are playing fewer games" and "playing them for longer."
In their eyes, the long-standing model of selling a single game for £50-60 a pop "continues to become less ubiquitous" due to subscription services, live-service games with a longer lifespan, F2P titles, and cloud streaming offerings.
As a result of this, along with the market's alleged unpredictability and Ubisoft having fewer releases planned for the coming year, Ubisoft Limited expects its revenue to decline in fiscal year 2026.
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