
Nintendo
The "tariffs" buzzword has been circulating all over the USA since Donald Trump's reappearance as the presidential candidate. Last week, he announced a new wave of import taxes, which are supposed to help the US economy, in his view. Japan will see 24% tariff rates starting April 9.
I don't know about the economy, but the tariffs have already affected Japanese game stocks, according to Serkan Toto, the CEO of Japan game industry consultancy Kantan Games.
By 10 am on Monday, Sony has apparently lost 10.16% in stock prices, Nintendo – 7.35%, Bandai Namco – 7.03%, Capcom – 7.13%, Sega – 6.57%, Koei Tecmo – 5.83%, Square Enix – 5.23%, and Konami – 3.93%.
"The mobile game companies do even worse," Toto added.
The reactions to the news are split. "Maybe tell Japan to drop their silly tariffs. I love how the US gets tariffs from other countries for years and now we fight back and we are the bad guys," says one X/Twitter user. As you can imagine there are plenty of those.
I am no expert in this field, so I won't offer any evaluations or business advice, but tariffs and sanctions are rarely good for simple consumers. All we can now do is see where this leads eventually.
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