Xsolla Expands Payment Options in Japan With Paidy, a Leading Buy Now Pay Later Service
This new integration with Xsolla Pay Station enables game developers and publishers to offer Japanese players a fast, secure, and card-free checkout experience.
Xsolla is expanding its payment solutions in Japan by adding Paidy, one of the country’s leading Buy Now, Pay Later (BNPL) services. This new integration with Xsolla Pay Station enables game developers and publishers to offer Japanese players a fast, secure, and card-free checkout experience, giving them more flexible payment options without requiring credit card information.
Japan is one of the largest and most technologically advanced gaming markets in the world, with players increasingly seeking mobile-first, local, and flexible payment options. The country’s BNPL market is experiencing rapid growth, driven by strong consumer demand for installment-based payments. Between 2021 and 2024, the market grew at a 55.9% CAGR, and projections indicate continued expansion at a 23.7% CAGR through 2030, making BNPL a critical payment category for developers targeting Japan.
Paidy has emerged as a trusted solution for millions of users, with more than 6 million active accounts and over 15 million app downloads. Players can purchase instantly and pay later via a single monthly bill or flexible 3–6 installment plans, simplifying transactions and creating a frictionless checkout experience that aligns with local consumer preferences.
Delivering seamless, trusted payments
Xsolla’s integration of Paidy brings several benefits for both players and developers:
- Trusted and flexible payment method: Paidy is a leading BNPL service in Japan, enabling players to make purchases instantly without a credit card. Payments can be consolidated into a single monthly bill or spread across flexible installment plans, giving players greater control over their spending.
- Enhanced player experience: Players benefit from a smooth, mobile-first checkout process, clear billing, and localized services. This creates a more personalized and frictionless experience, driving confidence and long-term loyalty among Japan’s gaming audience.
- Increased conversions and revenue for developers: By supporting one of Japan’s most popular local payment methods, developers can improve conversion rates, reduce payment abandonment, drive higher average ticket sizes, and expand their reach to millions of potential customers who prefer trusted BNPL options, resulting in increased overall revenue.
- Mobile-optimized, seamless checkout: Integrated directly into Xsolla Pay Station, Paidy delivers a quick, secure, and intuitive local checkout experience. On mobile, users are redirected to the Paidy app to confirm purchases in just a few seconds, while desktop users benefit from simple QR-based flows.
“In Japan’s rapidly evolving digital ecosystem, offering familiar and flexible payment options is essential,” said Chris Hewish, President of Xsolla. “By integrating Paidy, we’re giving developers a powerful way to connect with Japan’s players, meeting them where they are with a seamless, trusted, and mobile-first payment experience.”
