LogInXsolla, a global video game commerce company that supports developers in launching, growing, and monetizing their games, has introduced new features for its Web Shop solution.
The latest enhancements to Web Shop and Buy Button give developers additional tools to increase margins and boost player engagement across iOS and Android platforms.
As markets like the U.S., U.K., Europe, Japan, and Brazil move toward more open app ecosystems that allow external payment options, Xsolla's Web Shop enables studios to take advantage of these changes – expanding monetization opportunities and improving margins on every transaction beyond traditional app stores.
The latest plug-in enhancements include the Buy Button, which enables studios to retain up to 95% of revenue on iOS and Android transactions in the U.S. by linking players directly from the game to a seamless, one-tap checkout.
To improve engagement, developers can launch daily rewards, apply privacy-compliant segmentation, and leverage built-in insights for faster, data-driven campaigns. Early adopters have seen player retention rise by over 20% and Web Shop revenue grow by 15%.
The update also extends the Web Shop's capabilities into new channels. With Creator Storefronts, influencers can promote offers through branded pages, generating tracked sales and shared revenue. Discord integration enables communities to function as storefronts, allowing players to purchase currency, bundles, and gifts directly within their favorite servers.
Additionally, the new Offerwall feature helps studios monetize non-paying users by rewarding in-game progress for completing simple tasks. Initial results show a 5% increase in Web Shop revenue and a 37% boost in total transactions.
Finally, the platform now offers broader attribution and tracking support through seamless integrations with leading mobile measurement partners such as AppsFlyer, Adjust, and Singular, providing developers with accurate performance data across devices.
With these updates, Xsolla continues expanding its Web Shop into a full-featured, cross-platform commerce solution that empowers developers to grow engagement and revenue beyond traditional app store ecosystems.
You can learn more here.