Xsolla Unveils New Brand and Industry Initiatives During Game Awards Week
Xsolla outlines new initiatives, partnerships, and a refreshed identity as part of its presence at The Game Awards 2025.
Xsolla, a global video game commerce company supporting developers in launching, growing, and monetizing their games, has outlined its programming for The Game Awards week in Los Angeles. The slate of activities highlights the company’s continued focus on supporting creators, strengthening player–developer connections, and helping games expand into new markets. The schedule includes a partnership with GamesBeat’s Hollywood & Games 2025 event, participation in Day of the Devs: The Game Awards Digital Showcase, involvement in Games for Love’s The Game Gala, and the debut of Xsolla’s updated brand identity.
The brand refresh serves as the central element of Xsolla’s presence during the week, reflecting a forward-looking approach to building the tools and infrastructure developers need to establish and scale game businesses across platforms.
"For over 20 years, Xsolla has always been about making the complex seamless for developers and publishers. Our refreshed identity reflects our future mission to bring opportunities together and to build all the things for creators to help them create, monetize, distribute, and market great experiences. We believe in the future of games, from passion projects to the biggest studios all over the world."
Berkley Egenes, Chief Marketing & Growth Officer at Xsolla
Xsolla will be participating and helping to bring the community together during The Game Awards week. The full schedule of activities includes:
Day of the Devs: The Game Awards Digital ShowcaseDecember 10, 2025
10:00 AM PT
Streamed globally across YouTube, Twitch, and major platforms
December 10 - Industry & Fundraising Day
9 AM-5 PM followed by The Game Mixer 7-10 PM PT
December 11 - The Main Event
9 AM-3 PM followed by VIP + Creator Masquerade Ball 7 PM-12 AM PT
Lightspace Studios, Los Angeles, CA
The Game Awards 2025 December 11, 2025
Opening Act: 4:30 PM PT / 7:30 PM ET
Peacock Theater, Los Angeles, CA
In-person at the Theatre and streaming free across major global platforms
GamesBeat Insider Series: Hollywood & Games 2025 — Presented by Xsolla & GamesBeatDecember 11, 2025
8:00 AM – 1:00 PM
Grammy Museum, Los Angeles, CA
Featuring three cornerstone sessions shaping the day’s conversations:
• Cross-Platform Worldbuilding Session (9:25–9:50 AM) with Halley Gross and David Baronoff, moderated by Justin Berenbaum, SVP, Global Industry Relations and Funding, Xsolla
• Debate on the Future of Games Entertainment (11:25–11:50 AM) with Akash Nigam, CEO of Genies, and Derek Douglas, Head of Video Games at CAA, moderated by Berkley Egenes, Chief Marketing & Growth Officer, Xsolla
• The Big Show Podcast: Hollywood & Games Edition, hosted by Alex Lee of GamesBeat with featured guest Berkley Egenes and Founder & Chief Strategist, JadeInferno + Host, Deconstructor of Fun, Jen Donahoe
These sessions underscore the increasing overlap between games, storytelling, and filmed entertainment, aligning with Xsolla and GamesBeat’s shared interest in encouraging discussion around worldbuilding, adaptation, cross-platform narratives, and the creative opportunities influencing the future of the medium.
"With the industry advancing quickly, moments like The Game Awards week remind us how connected our community has become. Developers, storytellers, and partners around the world rely on foundational systems that support their vision. Our expanded presence this week reflects our commitment to meeting those needs with clarity, consistency, and thoughtful collaboration. We’re proud to continue operating as the quiet force that helps creators bring their worlds to life."
Chris Hewish, President at Xsolla
For more information about Hollywood & Games 2025, Day of the Devs: The Game Awards Digital Showcase, The Game Gala, The Game Awards 2025, event access, streaming availability, or Xsolla’s brand refresh, please visit this page.
