Zynga Has Acquired Mobile Growth Platform Storemaven

Zynga, which was recently acquired by gaming giant Take-Two, announced it has completed the acquisition of Storemaven, an Israeli-based mobile growth and app store optimization company. The financial terms of the deal were not disclosed.

The company stated that this new acquisition will help it expand its existing operations in Israel as well as combine Storemaven's mobile technologies with Zynga's game portfolio and Chartboost's advertising platform. 

Storemaven was founded in 2015 by Gad Maor who is also the company's CEO, Adam Rakib, President of Storemaven, and Eldad Abel, the company's CPO. Since the inception, Storemaven has worked on creating innovative mobile growth and App Store Optimization technologies, making efforts to change the way mobile companies and game developers optimize their creative advertising, conduct growth experiments, and measure performance.

Zynga noted that the acquisition of Storemaven will allow it to enhance "its usage and investment in state-of-the-art growth technologies, augment its leadership position in reaching mass audiences, and further its mission to connect the world through games."

"With our acquisition of Storemaven, we gain additional, unmatched technologies and expertise to expand Zynga’s publishing platform and to solidify our leading position in the marketplace," Zynga's executive VP and Chief Data Officer Alex Tremblay said. "Storemaven brings world-class optimization and intelligence technologies that are crucial to the success of publishing mobile games. We are excited to officially welcome this talented team to the Zynga family."

You can learn more about the acquisition here. Also, don't forget to join our Reddit page and our Telegram channel, follow us on Instagram and Twitter, where we share breakdowns, the latest news, awesome artworks, and more.