The studio was founded by Jordan, a Texan based in Norway with a long background in games marketing, and Marius, a former pro gamer who moved from game design into marketing. Their best-known project is Tabletop Tavern, a roguelike RTS built by a single developer. According to Frostbloom, the game reached 168,000+ wishlists at launch and has sold more than 128,000 copies.
Services
- Self-Publishing: A newsletter, courses and tools for developers who want to market their own game with confidence
- Marketing Services: Professional support for a campaign, a launch push or a full marketing plan
- Publishing: Full ownership of marketing, from game idea to post-launch
Self-Publishing
For developers with the time and drive to do it themselves. Frostbloom offers the Over Powered Game Marketing newsletter, a free Notion press kit template, the Indie Visibility Playbook (a marketing toolkit with frameworks, case studies and templates, currently on a waitlist) and a guide to structuring a Steam page that converts.
Marketing Services
- Market research and positioning
- Store page optimization
- Press and influencer outreach
- Community management
- Paid ads and social media management
- Go-to-market plans covering launch before, during and after release
- Post-launch growth
- Consulting sessions
- Work for hire: a long-term embedded marketing partner without a revenue share
Publishing
Frostbloom works as a hands-on partner that embeds into the team’s process, and it isn’t a volume publisher. The publishing partnership covers store page optimization, press and creator outreach, localization, market research, assets, trailers and key art, paid social and ad campaigns, community management, marketing plans and post-launch support. Developers keep 100% of their IP.
Frostbloom looks for games with a clear market opportunity, a strong hook that can be explained in seconds, and a collaborative team committed to the launch as well as the build. Developers can pitch their game through the contact page, and Frostbloom reads every pitch.