Founded in 2016, Goodname is a digital art outsourcing studio based in Vilnius, Lithuania, built around a team of illustrators and concept artists who work together as a single, tightly coordinated unit rather than a loose network of freelancers. Over the years the studio has built genuine trust across the industry, with credits including Respawn, Epic Games, Arkane Studios, Crytek, Disney, Gearbox Software, and Xbox Game Studios, work that spans video games, motion pictures, and other digital media.
The studio's focus is squarely on 2D visual development: concept art, character and environment design, key art, matte painting, illustration, and storyboards. Recent projects include character work for Hunt: Showdown 1896, card art for Magic: The Gathering, and concept design for Obsidian Entertainment's Avowed and Riot Games' Soul Fighter, alongside a long-running collaboration with Paradox on the Hearts of Iron IV series.
What sets Goodname apart as an outsourcing partner is how the studio structures its team around a client's actual pressure points. With roughly a dozen artists working in-house under a dedicated art director, the studio is built to absorb overflow work during heavy production periods, offer multiple stylistic directions quickly when a client hasn't locked a visual direction yet, and reshuffle work between artists to protect a deadline if one person hits a snag. The studio operates fully in-house with secure internal systems, which matters for clients handling unannounced or confidential projects.