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Adobe Faces Backlash Over Creative Cloud Price Hike & AI Push

An argument can be made, however, that Creative Cloud has actually become cheaper.

Over the past few days, Adobe – the developer of Substance 3D and Photoshop and already no stranger to controversies surrounding its pricing models and pro-AI stance – faced a wave of criticism on Twitter, with hundreds of artists, designers, and game developers slamming the company for raising the price of Creative Cloud, a subscription bundle featuring over 20 Adobe applications.

In case you missed it, on June 17, 2025, Creative Cloud's price jumped from $60 to $70 for the "Annual, billed monthly" plan, and from $660 to a whopping $780 for a full-year subscription. Adobe also added the option to pay month-to-month without committing to a full year – but that choice comes at an even steeper $105 per month.

Reacting to the price hike was Senior Environment Artist Josh Powers, whose Twitter post criticizing Adobe attracted numerous commenters also expressing their dissatisfaction with Creative Cloud now costing $120 more per year.

As if the price hike itself wasn't enough, many have also torn into Adobe for ramping up its push toward AI – a big no-no for many artists and designers, whose stance on generative AI remains categorically negative – as the new Creative Cloud subscription details page now tries to promote AI more prominently than before. Here's a before/after comparison (notice AI now appearing at the top of the list, more generative credits, and "access to latest features" changing to "access to AI image features"):

As much as we all dislike Adobe's AI agenda and the price increases across the entire industry, it would be dishonest to ignore the fact that an argument can be made that Creative Cloud's price hasn't actually gone up – it may have effectively gone down.

As some of our most attentive readers have already noticed, the bundle itself has been renamed from "Creative Cloud All Apps" to "Creative Cloud Pro," and where there's a Pro version, there's usually a Standard one lurking somewhere nearby – and indeed, there is.

Scrolling down the company's Plans and Pricing page, you will also find the Creative Cloud Standard option, stripped of 95% of the AI rubbish present in the Pro version, yet still offering all the same bonuses like access to Creative Cloud Libraries and 100GB of cloud storage. What's more, the Standard edition costs $55 for the "Annual, billed monthly" option and $600 for the full year – $5/month cheaper than before.

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Comments 1

  • Powell Jason

    Ha, neither of the standard or pro plan includes Substance programs at all.  You have to pay for those separately.  Just another scam to nickel and dime you to death.

    0

    Powell Jason

    ·2 months ago·

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