LogIn"Everyone was laughing, and honestly, I was laughing like crazy too!"
Don't trust machine translation when it comes to important matters, like the name of your game, for example, even if sometimes accidents like that lead to positive consequences.
Paolo Nicoletti from Fix-a-Bug released his game, called The Crazy Hyper-Dungeon Chronicles, on Steam, and for the Japanese version, he relied on machine tools, listing the title as "Kuso Dungeon," which means "Sh*tty Dungeon."
Japanese netizens found the incident hilarious and spread it on social media, and this led to a boost in the game's wishlists.
"Everyone was laughing," Nicoletti told Game*Spark, "and honestly, I was laughing like crazy too! It was a completely unintentional incident, but it garnered a lot of attention for the game and caused a huge increase in wishlists. It was accidental marketing at its finest!
"The funny thing is that they were laughing at the name, not the game, which they actually appreciated and commented on positively."
Fix-a-Bug
While it's a fun situation, Nicoletti eventually changed the name to something more appropriate: "I can't tell my mom, 'Hey Mom, the name of the game I made is Shitty Dungeon!'".
The Crazy Hyper-Dungeon Chronicles has Mostly Positive reviews, so you might want to check it out yourself.
"Some people told me that it reminded them of the feeling of 'everything being a discovery' they had when they played older games," said Nicoletti. "But the most memorable messages came from players who told me that it made them laugh out loud. To me, there's no greater compliment than that."
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