Enjoy the Adobe Community's Creativity in This Fun Crowdsourced Music Video Made Possible by NVIDIA Studio

Attendees of Adobe MAX 2025, an annual conference for creative professionals, had an exciting opportunity to contribute to a unique experience: a crowdsourced music video for Jordan Sommerlad's song, "Hologram."

In a booth powered by GeForce RTX PCs, anyone interested could "make their mark" by customizing a frame or clip using Adobe Premiere or Adobe Photoshop. The art became part of a dynamic, evolving music video, and the participants took home their custom clip on a USB bracelet together with an NVIDIA Studio concert poster, sketchpad, and pencils to remember this fascinating experience. 

Now, you can see the result of this massive collaboration on YouTube, featuring colorful frames presenting Sommerlad as a cat, an alien, zombie, and whatever else these creative minds could come up with. It’s worth a watch!

The sequences were rendered quickly thanks to NVIDIA's powerful hardware, the NVIDIA Studio platform, and Adobe's Premiere and Photoshop apps.

We’ve covered NVIDIA Studio before, NVIDIA’s platform that combines hardware, software, and AI tools to accelerate creative workflows for tasks like video editing, 3D rendering, and graphic design. It includes specialized Studio drivers for stability and accelerates over 135 creative apps. It also provides AI-powered tools such as NVIDIA Broadcast for livestreams and RTX Video for video playback enhancement.

Premiere drives video creation with its swift capabilities, and NVIDIA's products are here to support them. 4:2:2 color allows you to capture more information, and its hardware support enables it to run 11 times faster. Moreover, NVIDIA Blackwell RTX GPUs deliver the best performance in AI, thanks to their 5th-generation Tensor Cores, which lead to 7.8 times faster performance in Enhance Speech on an RTX 5090-powered laptop compared to Apple's M4 Max chip. 

Photoshop's AI-accelerated effects are 43% faster in Adobe Photoshop Super Resolution on a 5090 laptop than on an M4 Max, and are 18% faster in Adobe Photoshop Object Select.

Moreover, NVIDIA's GeForce RTX GPUs can generate images up to 17 times faster for the latest gen AI models, such as Stable Diffusion 3.5 and FLUX Kontext [dev], among others. 

Generative AI is becoming a controversial topic due to copyright issues, but NVIDIA advocates for the responsible use of AI and is a member of the Content Authenticity Initiative, an association founded by Adobe to develop and promote open-source tools "for verifiably recording the provenance of any digital media." Its mission is to "support broad adoption, making content authenticity and transparency scalable and accessible."

It also partnered with Getty Images and Shutterstock to create tools trained on libraries of licensed images.