LogIn"The economics never made sense. The risk never made sense. "
The gaming industry is on a fast track to adapting franchises into other art forms, like movies or live actions. However, some top franchises, such as GTA, have opted not to follow suit. Despite boasting a massive fan base and franchise sales exceeding 425 million units, we hear no news about a movie adaption.
In a recent interview with The Ankler, Dan Houser, co-founder of Rockstar Games, shed light on the reason behind it.
Dan Houser
Houser recalls the time when Rockstar was in discussions with Hollywood executives about a potential film. "After a few awkward dates,” he says, “we’d ask [the executives], why would we do this?” The executives' response was simple: “Because you get to make a movie.”
However, Houser and his team were not "blinded by the lights."
“And we'd be like, no, what you've described is you making a movie and us having no control and taking a huge risk that we’re going to end up paying for with something that belongs to us.
We had what we considered to be multi-billion-dollar IP, and the economics never made sense. The risk never made sense. In those days, the perception was that games made poor-quality movies.”
Rockstar Games
You can read the report on this news from the Games Industry here and The Ankler's interview can be found here (subscription is needed to view the full article). Don't forget to join our 80 Level Talent platform and our Telegram channel, follow us on Instagram, Twitter, LinkedIn, TikTok, and Reddit, where we share breakdowns, the latest news, awesome artworks, and more.
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