LogInIt aims to bring the service "to every screen that can play games."
Image credit: Miguel Lagoa, Shutterstock
Xbox and PlayStation are the main competitors in the game console field, but what if it all could be different? What if they could share one subscription service? Sounds bizarre, but it's Microsoft's plan, according to Xbox CFO Tim Stuart.
During the Wells Fargo TMT Summit, he said that the company wants to make first-party games and Game Pass available on "every screen that can play games," including those of Xbox's direct competitors.
"It's a bit of a change of strategy. Not announcing anything broadly here, but our mission is to bring our first-party experiences [and] our subscription services to every screen that can play games," he said (via GameSpot). "That means smart TVs, that means mobile devices, that means what we would have thought of as competitors in the past like PlayStation and Nintendo."
Could it ever work out? Microsoft certainly thinks so. Game Pass, first-party games, and advertising are all "high margin" businesses for Microsoft, said Stuart. The company has ambitious plans for them and will try to expand them in the future. The recent acquisition of Activision Blizzard should help it get there faster than before.
The question is, will Nintendo and Sony actually allow this bold move? I doubt it, honestly, especially in PlayStation's case: the relationship between the two seems to have worsened during the Activision battle when PlayStation was strongly against the purchase.
As noted by GameSpot, Sony has previously blocked EA Access (now EA Play), saying it did not represent a good value for PlayStation users, so Microsoft's chances are slim, in my opinion.
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