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Saints Row Reboot Sales Made Embracer "Optimize Investments"

"Each project has to earn its right to exist."

Saints Row's poor reception has definitely influenced Embracer Group's plans and decisions, as proved by the latest Q3 earnings report, which states that the company will now optimize investments and efficiency and pay even more attention to the quality of games.

According to the report, the profits were impacted by the amortization of game development costs for titles released with a lower return on investment (ROI) in Q1 and Q2, including the Saints Row reboot. Embracer believes it is connected to mixed reception for several releases, a more normalized market, and softer consumer purchasing power this year. 

"We have therefore increased management focus and efforts to optimize investments and efficiency across the group even further. To simplify, each project has to earn its right to exist, which means we will increase our efforts to put quality first even further, and make sure we create unique positive player experiences."

Last year, Embracer's CEO called Saints Row "very polarising" after the Group's stock price fell following the game's release.

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