LogInThe company is hesitant to get into the field.
Sega is pulling away from blockchain gaming, saying play-to-earn games are boring. The company used to have big plans for the field, but the crypto industry decline made it rethink its strategy.
Sega's Co-Chief Operating Officer Shuji Utsumi told Bloomberg News that the company will withhold its biggest franchises from third-party blockchain gaming projects. It will also not develop its own games in that genre for now.
Previously, Sega wanted to use blockchain technology to raise its games' appeal, but this time has passed it seems.
“The action in play-to-earn games is boring,” Utsumi said. “What’s the point if games are no fun?”
Utsumi also mentioned that Sega is looking into whether Web 3.0 technology "is really going to take off in this industry."
Despite this, Sega still wants to let external partners use its Three Kingdoms and Virtua Fighter characters for NFT, according to the report. "Sega will still offer its lesser franchises to several blockchain games to be announced later this year, and will continue to invest in related projects — to the tune of hundreds of millions of yen in each case."
“For the majority of people in the video game industry, what blockchain advocates say may sound a bit extreme, but that’s how the first penguin has always been,” Utsumi concluded. “We should never underestimate them.”
Read more about it here and don't forget to join our 80 Level Talent platform and our Telegram channel, follow us on Threads, Instagram, Twitter, and LinkedIn, where we share breakdowns, the latest news, awesome artworks, and more.