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Netflix
Less than 2 weeks after letting go of human game developers, Netflix announced its new AI plan.
The company has recently shut down its AAA gaming studio Team Blue consisting of professionals from big studios, who worked on God of War, Overwatch, and other games, but it's not going to stop its gaming endeavors, it seems.
Mike Verdu, the previous vice president of Netflix Games, has announced his new position as a VP of genAI for games, saying that he is "working on driving a 'once in a generation' inflection point for game development and player experiences using generative AI."
"This transformational technology will accelerate the velocity of development and unlock truly novel game experiences that will surprise, delight, and inspire players," he said.
Verdu is focused on a "creator-first vision for AI," which "puts creative talent at the center" and uses AI to accelerate it. He claims that AI will "enable big game teams to move much faster, and will also put an almost unimaginable collection of new capabilities in the hands of developers in smaller game teams."
"Many view this technology with fear, but I am a game-maker at heart and I see its potential to unlock all of us, to create mind-blowing new experiences for players, to lift us to new heights. Yes, we'll have to adapt and change, but when have we failed to meet that challenge as an industry?"
Verdu is transferring his prior responsibilities to Alain Tascan, the president of games at Netflix, to follow this new opportunity.
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