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The New York Times Games Are More Popular Than Its News

Or so its apps say.

Image credit: Wachiwit/Shutterstock

You surely know The New York Times as a newspaper, but the tides seem to be shifting toward a gaming future for it. As noticed by Garbage Day, ValueAct Capital, a hedge fund that invests in the outlet, created a chart based on data from Yipit, which appeared in a recent SEC report.

It shows that at the end of 2023, people spent more time in NYT's games app than in its news one. The change had been gradual, but the result surprised many. Is it a gaming company now?

What do users even play in the app? Well, if you haven't opened the world of Wordle yet, you might be stunned by how many fans of the simple game there are. In 2022, the NYT bought the game and now publishes it together with Spelling Bee, Connections, Sudoku, and other addictive mall titles. There is also, of course, its famous crossword, first released in 1942.

I think the growth of its gaming section is a positive change for the NYT even if it overshadows the news (keep in mind that the chart shows data for apps only, so we can't be sure what's happening with the web versions and the printed ones.) 

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