Ubisoft Producer Calls Assassin's Creed Shadows a AAAA Game
AC Mirage as well.
Over the past few years, Ubisoft has said and done innumerable things that could invoke a smile or a fit of laughter, be it with them or at them – the latter, unfortunately for the studio, being much more often.
Among these, one of the most sidesplitting was undoubtedly Ubisoft's unironic use of the term AAAA – a term they didn't coin, but which is now almost exclusively associated with them – to describe Beyond Good and Evil 2, which in 2022 surpassed Duke Nukem Forever's record for the longest development period of a major video game, and Skull and Bones, a game that may or may not have been one of Ubisoft's biggest financial failures and, as of this writing, has a whopping 18 players on Steam (not 18K, just 18).
Because of this, the label is now primarily tied to fun and memes rather than serving as a mark of quality. That unwritten memo, however, apparently never reached Ubisoft, which, as was recently discovered, continues to use the term to describe its games despite the negative connotation "quadruple-A" has acquired.
As spotted by Tech4Gamers, the term was used by Ubisoft Producer Krasimira Yakovlieva, who has been with the company for nearly 10 years.
On her LinkedIn page, she claimed to have "13+ years of experience across AAAA development" and listed two additional games in the category – Assassin's Creed Shadows and, even more bewilderingly, the 2023 Assassin's Creed Mirage – two titles that hardly did anything to justify being called AAAA, unless, of course, those As stand for nothing but a project's production budget.
After the community took notice, Yakovlieva was quick on her feet to remove all mentions of quadruple-A from her LinkedIn, leaving it unclear whether the studio actually considers Shadows and Mirage AAAA behind the scenes, and whether the use of the term – once again, utterly straight-faced and unironic – was her own initiative or Ubisoft's real opinion, which the company simply no longer uses in marketing.
Ubisoft
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