Xsolla to Bring Accessibility, Social Impact & Entertainment IP Licensing to London Games Festival 2026
Learn more about the company's presence across multiple events throughout the week.
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Xsolla will be present at the London Games Festival 2026, taking place April 13-19, taking part in activities that go beyond commerce and instead focus on making a broader statement about the future of gaming.
"London Games Festival is one of the most important weeks on the global gaming calendar in the UK, and this year Xsolla is showing up across the areas that matter most to the future of this industry," said Berkley Egenes, Chief Marketing & Growth Officer at Xsolla.
"From making games accessible to everyone through our work with Stevenage FC and SpecialEffect, to exploring how games drive positive change at the Games for Change Summit, to connecting developers with premium entertainment-based IP through Xsolla Agency, this is what it looks like when a commerce company builds all the things for the industry, not just the transaction."
Xsolla's charity campaign with Stevenage FC and UK-based charity SpecialEffect, announced in March, is continuing to build momentum ahead of the Festival. Through the partnership, Xsolla donated the kit for Stevenage FC's match vs. Blackpool on Easter Monday, April 6th, with SpecialEffect as the primary kit brand.
Jersey sales, matched by Xsolla, will go toward funding up to 50 accessible gaming setups for disabled players, delivered through SpecialEffect's specialist assessment team. The campaign reflects Xsolla's ongoing commitment to making games more accessible so more people can enjoy them.
You can learn more about the charity campaign here.
The partnership will be spotlighted at the inaugural Games for Change London Summit on April 15 at the Leonardo Royal Hotel London Tower Bridge. Stuart Dinsey, Chair of Curve Games and Stevenage FC board member, and Liam Lawler, Partnerships Manager at SpecialEffect, will join Xsolla's Berkley Egenes for a fireside chat titled The Beautiful Games: How Two Playful Communities Teamed Up for Real-World Impact. The discussion will explore how the intersection of football and gaming communities is helping drive meaningful change for players with disabilities.
The Games for Change London Summit is the first UK edition of the internationally recognised Games for Change programme, which for more than 20 years has highlighted the power of games and immersive media to deliver social, cultural, and educational impact. Curated by George Osborn, Editor of Video Games Industry Memo, the day-long event brings together game developers, educators, researchers, funders, and social innovators from across the UK, Europe, and beyond to explore how games can be a force for positive change. Speakers include representatives from Roblox, LEGO, Supercell, UNICEF, Ubisoft, Jagex, Tencent, and others.
For more information about the Games for Change London Summit, click here.
On April 16 at 21Soho in London, Egenes will speak at Games Meets Music: The B-Side, a global trade event bringing together leaders from the music and entertainment industries. During the session, he will discuss how Xsolla Agency, launched in March, helps game developers connect with premium entertainment intellectual property through streamlined licensing, expert-led negotiations, and established industry relationships. The service is designed to make access to entertainment IP more straightforward and cost-effective, with a focus on monetization and return on investment. Strategic IP partnerships can boost discoverability, lower user acquisition costs, and increase player spending through LiveOps activations and promotional campaigns.
Learn more about Xsolla's presence at the London Games Festival
