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Borderlands 4 Is So Great That It Should Be Sold for $200, Gearbox Boss Thinks

But it should also be given away for free so everyone can enjoy it. 

Gearbox

While players lament game prices rising to $80, Gearbox CEO Randy Pitchford believes that Borderlands 4 is much more valuable than this and we should all pay $200 for this masterpiece.

At the same time, he also wishes it could be given away for free so everyone could experience it.

"Sh*t, I think they could charge $200," he told GamesRadar+. "[But] I wish they'd give it away, because then everyone would play it."

But these are just his dreams, as the game will cost $70 when it's released, much to Pitchford's disappointment, no doubt, as it was he who said "real fans" will find a way to pay $80. I bet he'd be good friends with Mike Ybarra, the former president of Blizzard, who once expressed how wonderful it would be to be able to tip developers.

"That's not how the business works," he continued, talking about his $200-free dichotomy. "But the value is there."

"At the end of the day, when I want something, and I feel like what they're asking is fair, I'll get it. If I don't want something, I won't. Or if I think what they're asking of me isn't fair, I'm not going to do it. All the talk doesn't matter, at the end of the day, that's what it is."

It seems like Borderlands 4's development is going smoothly, if Pitchford's praises are anything to go by. 

"The truth is, when you talk about Borderlands," he said. "Like, I don't know how I can say this and sound as if I have any amount of humility. [...] Borderlands 4 is amazing. It's absolutely an incredible game, and the value is undeniable."

Players spend thousands of hours in Borderlands, but it looks like the next game will be even better: "If you think about that in terms of the most amount that could have ever been spent versus the time of entertainment, you can't find a better value in the world for any kind of entertainment."

We'll see if it's true when Borderlands 4 gets released on September 12.

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