Denuvo Creator Introduces Watermarking Tool to Trace Back Leaks

At GDC 2024, Irdeto, the developer of the DRM system Denuvo, presented TraceMark, a new watermarking solution that fights against content leaks. Thanks to its invisible watermark technology, game developers and other professionals can trace leaked content back to its source.

TraceMark integrates into various stages of the game's lifecycle and should discourage leakers "by holding individuals accountable."

The tech incorporates both invisible and visible watermarking techniques and doesn't disturb production. It comes with a self-service detection portal, which allows developers to verify the presence of watermarks in their content, even if it's changed, blurred, cropped, or compressed.

For maximum protection, game developers can also use SecureDLC against pirate attacks on DLCs and Irdeto's solution for Nintendo Switch games.

The company keeps working on Denuvo despite its poor reputation among players, who say the DRM system decreases performance. Irdeto doesn't agree, claiming there is no perceptible impact on gameplay. "In the pirating/cracking community, we're seen as evil because we're helping DRM exist and we're ensuring people make money out of games."

Perhaps its new TraceMark technology could have helped Capcom whose Dragon's Dogma 2 has recently been streamed ahead of time by a creator who thought there was "nothing illegal" about their ways.

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