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McDonald's Japan Released New Ad Inspired By Bad Apple!! Animation

It's to promote the limited-time spicy chicken nuggets.

Finally, some good news after the AI-generated horror McDonald's Netherlands unleashed this holiday season. McDonald's Japan, long known for its creative marketing campaigns, has released a fully animated commercial inspired by the iconic Touhou Project's Bad Apple!! animation, promoting its new limited-time menu offering.

The project was handled by independent animator Gensho Yasuda, whose work we previously featured on 80 Level. Below are some behind-the-scenes looks at the Black Pepper!! production process, including work done in Blender:

Previously, he also collaborated with Disney on a few Moana 2 animations:

This isn't the first time McDonald's Japan has done a Touhou-inspired ad, here's a parody of Marisa Stole the Precious Thing:

If you're interested in seeing more actually creative ads, we recently shared a hand-drawn style commercial by Porsche, as well as the viral ad from the French supermarket chain Intermarché, with behind-the-scenes materials available here:

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