Runway Is Partnering with Getty Images to Build Enterprise AI Tools

The new product will help companies make their own custom models for video content generation.

Image credit: Runway

Runway, the developer of the machine-learning-powered video editor of the same name, is partnering with the popular creative content library Getty Images to release a new AI video model for enterprise customers. The new Runway <> Getty Images Model (RGM) will provide a base model that companies can use to create their own custom models for video content generation. They can also use their proprietary datasets to fine-tune RGM.

This collaboration is designed to help companies from various fields improve their creativity and open up new ways for video production by making content workflows easier and enabling the creation of experiences that match their brand and audience.

"Runway’s collaboration with Getty Images takes our mission to empower creators with a new generation of AI tools to a new level of creative control and customization" said Runway CEO and co-founder, Cristóbal Valenzuela. "This will unlock new commercial uses and new video products for companies, and we're looking forward to seeing the outputs."

RGM will be available for commercial use in the coming months. Runway and Getty Images promise to continue developing AI tools for video generation further.

Runway has recently presented a new Motion Brush feature for Gen-2, its multimodal AI system that can generate videos using text, images, and video clips. It allows you to animate images by coloring parts of them.

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