Samsung's Co-CEO: "No Company Is Immune" to Memory Shortages
Meanwhile, it plans to reach 800 million AI mobile devices in 2026.
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The main tech topic of the year is shaping up to be memory shortage, with companies like Micron ending RAM production for PC users in favor of AI endeavors. As a result, some RAM options are already more expensive than top GPUs, and the situation affects studios like Larian, which has to think about optimization for its Divinity game earlier than expected.
Game developers are not the only ones to suffer from the issue, as Samsung's co-CEO TM Roh is sure that "as this situation is unprecedented, no company is immune to its impact," including mobile phones, TVs, and other consumer electronics (via Reuters).
The shortage means higher prices for memory and all the products that use it, but Samsung is working with partners on longer-term strategies to minimize the impact, according to Roh.
Going back to AI, the company has already released Gemini-powered AI features to around 400 million mobile products and is not going to stop: in 2026, it is planning to reach 800 million in this department.
Hopefully, this crisis will lead to new opportunities for other companies, which will keep the prices down: ASUS, for example, is reportedly preparing to start its own DRAM manufacturing campaign.
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