Ubisoft Shares Drop to Lowest Value Since 2011
Restructuring isn't going as planned, it seems.
Ubisoft
There aren't many game companies that get as much hate as Ubisoft, let's be honest, for a lot of reasons. Well, bad publicity is still publicity, but is it really when it affects the studio's value?
Ubisoft's shares dropped drastically in just a day, becoming the lowest since 2011. At the moment, their value is around 4.29 euros per share, while yesterday, the lowest number was 6.6 euros. In 5 days, the price dropped by 36.6%, and by 94.94% compared to 5 years ago.
So what happened? Yesterday, Ubisoft announced its major restructuring, a very common term nowadays in game development, delaying 7 games, with the Black Flag remake among them, and canceling 6, including Prince of Persia: The Sands of Time. This reorganization is arguably the biggest storm that has touched the company, and it might make shareholders reevaluate their stances.
Moreover, Ubisoft is planning to pour "accelerated investments" into generative AI, which might please some investors but definitely not players.
Following this effort, the company fired several dozen employees and closed its Halifax studio, which was working on mobile titles for Tom Clancy's Rainbow Six and Assassin's Creed.
Hopefully, Ubisoft's restructuring will finally put it on the right track – it really needs it after all the hate it received over the years. In 2025, it shipped fewer games than in any other year since 1988, and, considering its love for sticking to the same old recipes of its well-known franchises, this says something.
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