LogInAutumn 2024 Edition of The Xsolla Report: The State of Play offers evolving trends, insights, and opportunities shaping the global gaming industry.
The gaming industry is a testament to innovation and growth, with mobile gaming at the forefront of this transformation. In 2024, mobile gaming is projected to generate $98.7 billion in revenue, with Asia contributing $65 billion. Regions like Africa, Latin America, and the Middle East are also emerging as key players, reflecting the sector’s increasing global influence.
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The global mobile games market is projected to generate $98.7 billion in revenue in 2024, with an anticipated compound annual growth rate (CAGR) of 6.4% from 2024 to 2027, reaching an estimated $118.9 billion by 2027. China is forecasted to lead the market, generating $34.6 billion in revenue in 2024.
Spending on ads is predicted to grow as users spend more time in apps, with Android phones reaching 5.1 trillion total hours in 2023. While ad spend growth will recover from the slowdown in 2023, it will still trail behind the higher growth rates seen from 2019 to 2022.
As economic challenges limit users' willingness to pay for in-app purchases (IAPs), ads are becoming more valuable, offering a viable alternative for accessing in-game content. Rewarded video engagement is particularly strong in Word, Role Playing, and Casual game genres, with context-sensitive ad placements—such as when users run out of resources—leading to a 38.1% view rate among players.
The Xsolla team has prepared an extensive regional breakdown with data-informed statistics and graphs: from the massive user base in Asia to the emerging opportunities in regions like Africa and South America.
To look at the full chapter on regional trends (new audiences, profits, etc.), go download the full Autumn 2024 Edition of The Xsolla Report: The State of Play: